Amazon Ads and Sponsored Products in SellerScale

SellerScale is a product research and listing preparation tool for third-party Amazon sellers. This page describes what the tool provides around Amazon advertising. It is split into two clearly separated sections: what is in production today, and what is planned next.

Available today

Inside every SellerScale product sheet, the seller gets that product's keywords. For each keyword, three pieces of information:

Search volumeper month

How many times that keyword is typed each month into the Amazon search bar, on the product's marketplace.

Trenddirection of change

Which way that search volume is moving: rising, flat or falling.

Rankingprimary or secondary

Whether the keyword is a primary term for the product, the one it ranks on first, or a secondary term.

These keywords serve two purposes. First, writing the listing: the title, the bullet points, the description and the keywords to enter in the Amazon seller account. Second, building the keyword list of a Sponsored Products campaign in Amazon Ads, starting from terms whose volume and trend are already known.

This is the only advertising-related feature in production today.

Coming later

The three items below are not available. No date, no price and no subscription plan is attached to them.

1. Standalone keyword researchKeyword research outside the product sheet, with CSV export, for campaign preparation.
2. Amazon store connectionSales, inventory, Buy Box and competitor prices, on the seller's authorisation for their own account.
3. Sponsored Products campaign reporting inside SellerScaleReporting through the Amazon Ads API, read-only: spend, impressions, clicks, orders, ACoS per campaign and per keyword, search terms behind the conversions. Access authorised by the seller on their own account. No campaign management on their behalf, at any point.

Who it is for

Third-party Amazon sellers, on the France, Germany, United Kingdom, United States, Canada and Japan marketplaces.